5 Questions to Lorna Li

A successful businesswoman in “30 Digital Nomad Stories: How to Work Remotely and Travel the World”. In 2004, Lorna Li spent 4 life-changing months in the Brazilian Amazon, after which, she searched for a way to earn money online. Today, she earns money with building websites for clients and managing them. Her main advice therefore is to build an online platform that attracts targeted traffic and leads.

Why did you decide to begin a nomadic life and what does it mean to you?

I am involved in Amazon shamanism as a spiritual path. In 2004 I spent 4 life-changing months in the Brazilian Amazon. I asked myself, how could I continue visiting the Amazon and the tribes without getting caught in a cycle of get a job, quit my job and then being limited to low-end jobs service jobs that can accommodate time off like this. Your average corporate job requires 1 year of commitment before being considered for a raise and promotion. Large career gaps are looked down upon. It became evident to me that I had to figure out how to make money online.

How do you earn an income now?

Business coaching & done for you / done with you services for sustainable brands and social enterprises. We build websites and drive traffic.

What is your approximate travel budget for a year? Any tip to lower it down?

I like to keep my budget at around $1500 a month. That’s because I don’t like to limit myself to crowded backpacker hostels where it’s impossible to conduct a business call over their cheap, crappy Internet. I see being nomadic as a once in a lifetime opportunity. So I like to enjoy scuba diving excursions, scooter journeys, detox yoga retreats & fly out to conferences, which pretty much involves staying at a high end hotel, if you want to maximize networking.

What would you consider to be one of the best tools for becoming a Digital Nomad?

Get everything that you can online.

  • Dropbox
  • Google Drive
  • ScheduleOnce or another online calendar booking system that automatically converts for time zones.
  • Witopia or another personal VPN service for accessing the Internet over insecure public hotspots.
  • PW protected external hard drive with hidden folder structure.
  • A surge protector power strip – it’s amazing how few power outlets are actually available in hotel / bed & breakfast  rooms. That’s because most people staying there are on vacation!
  • A multi-prong adapter.

Do you have any advice for those starting a DN life?

Build an online platform that attracts targeted traffic & leads. Be able to convert those leads to sales. This will allow you to have a steady source of global income without being dependent on poorly paid local business, or be caught in feast or famine client cycles.

EXAMPLE: I created a direct response website for a sustainable landscaping client that is optimized for local SEO keywords. He has gotten tens of thousands of dollars in business just through the website – and it hasn’t been updated since 2011!